Search has shifted. Your buyers are getting answers from ChatGPT, Perplexity, and Google AI Overviews before they ever click a result. North Star builds SEO campaigns for both channels: traditional search rankings and AI citation. We combine technical SEO, AEO, GEO, and content strategy so your business shows up wherever your customers are looking. Based in Atlanta, GA, working with B2B and e-commerce businesses across the US and internationally.
We build and run SEO campaigns that generate leads, not just traffic. Every engagement is tied to business objectives: rankings that convert, content that earns citations, and technical infrastructure that supports both.
We understand your business goals and design target-based AI SEO strategies that help you evolve with the market and increase your revenue
Our writers have worked in dozens of niches and helped drive rankings through thoroughly researched & optimised content pieces
A dedicated account manager will manage your SEO, PPC or website development project and guide you through the process
Our transparent practices and KPI-driven approach ensures tangible results in our reports that translate into your ROI
Stay on top of your progress with detailed reports and continuous updates on your progress
Are you a specialist agency? Talk to us if you'd like to add whitelabel SEO or website development solutions to your offerings
We audit your site for technical SEO health and AI crawlability: Core Web Vitals, schema markup, entity clarity, and how well your content is parsed by LLMs. Most sites have structural gaps that prevent AI tools from citing them.
We map where you rank on Google and where you are being cited by AI tools like ChatGPT and Perplexity. This gives us a clear before picture across both channels and surfaces the highest-value opportunities first.
We identify what your buyers search for on Google and what they ask AI tools. These overlap but are not identical. We build a content and topic map that targets both, prioritising queries most likely to drive qualified traffic and citations.
We create and optimise content for Answer Engine Optimization and Generative Engine Optimization: clear entity structure, FAQ schema, citation-ready formatting, and the topical depth that AI systems trust and reference. No AI-generated filler.
We build domain authority through editorial link acquisition and digital PR. Authority signals matter for Google rankings and AI citation decisions. We do not use directories, low-quality placements, or link farms.
We report on organic traffic and keyword rankings alongside AI visibility: which prompts cite your site, which tools reference you, and how that shifts over time. You see the full picture of where your brand appears.
